Stop paying for leads you lose before the consultation.

I help aesthetic and medical clinics build the system between the ad and the treatment room: lead acquisition, speed-to-lead, follow-up, booking and no-show prevention, measured stage by stage.

The problem

Most clinics don't have a lead problem. They have a follow-up problem.

Clinics usually diagnose weak growth as a marketing problem: leads are too expensive, the agency isn't delivering. Then the stage-by-stage numbers tell a different story. Leads wait hours for a reply. Coordinators improvise. Patients book on impulse and don't show. Nobody follows up after the first call.

More ad budget into that system buys more leakage. The fastest gains come from inside the clinic: response speed, a structured first conversation, a follow-up cadence, and reminders that make rescheduling easy.

I design that system with your team, connect it to your CRM and WhatsApp, and set up the weekly numbers that show where each patient is lost.

More ad budget into a leaking system only buys more leakage.

Mohamed B. Kumiha

Revenue architecture

Where clinics lose patients.

Seven stages from enquiry to repeat visit. Each has one owner and one number to watch every week.

  1. Enquiry

    Form, ad, call or WhatsApp message captured in the CRM with its source.

    Owner
    Marketing
    Key metric
    Cost per lead by channel
  2. Contacted

    First response within minutes, with one qualifying question.

    Owner
    Coordinator
    Key metric
    Time to first response
  3. Booked

    Consultation booked at a specific time, confirmation sent.

    Owner
    Coordinator
    Key metric
    Booking rate
  4. Showed

    Patient attends after reminders and easy reschedule options.

    Owner
    Front desk
    Key metric
    Show rate
  5. Treated

    Consultation leads to a clear recommendation and decision.

    Owner
    Doctor and consultant
    Key metric
    Consult-to-treatment rate
  6. Returned

    Follow-up visit, maintenance or new treatment booked.

    Owner
    Patient care
    Key metric
    Repeat visit rate
  7. Referred

    Satisfied patient introduces friends and family.

    Owner
    Patient care
    Key metric
    Referrals per month
Follow-up cadence

A 14-day follow-up that doesn't feel pushy.

For enquiries that don't book on first contact. Density stretches for surgical and higher-value treatments.

  1. 0 to 5 minWhatsApp or call

    Acknowledge, ask one question, offer two specific times

  2. 2 to 4 hoursCall

    Direct booking attempt if there was no reply

  3. Day 1WhatsApp

    Reassurance: the doctor, the consultation, what to expect

  4. Day 3WhatsApp or email

    Answer the likely concern: price, downtime, results

  5. Day 7Message and retargeting

    Available slots this week, gentle nudge

  6. Day 14+Nurture

    Monthly education and seasonal offers

Framework

The no-show prevention stack.

Six layers that fill appointments you already paid to create.

  • Confirmation

    Does the patient know exactly when, where and with whom?

    Instant confirmation with details and doctor

  • Reassurance

    Has confidence survived the first day?

    Short message about the doctor and the visit

  • Easy reschedule

    Can they move it in one tap?

    24-hour reminder with confirm or reschedule

  • Deposit policy

    Is commitment matched to treatment value?

    Credit-able deposits for high-value slots

  • Same-day recovery

    What happens an hour after a missed slot?

    Kind message with two new times

  • Waitlist backfill

    Who takes a freed slot?

    Short waitlist offered every cancellation

The engagement

Every lead answered, every booking protected.

Response standards, a follow-up cadence and a no-show system your front desk can run.

  • Funnel diagnosisLead, contact, booking, show and treatment rates by channel, with the biggest leak identified.
  • Offer and landing pagesOne treatment, one promise, one action, compliant with health-advertising rules.
  • Speed-to-lead protocolResponse targets, rota, after-hours handling and escalation.
  • Lead scoring and routingFit and intent scoring so the best leads reach your best coordinator first.
  • Follow-up cadence and message frameworksA 14-day WhatsApp and call sequence adapted to your clinic's voice.
  • No-show systemConfirmations, reminders with one-tap reschedule, deposit policy, same-day recovery and waitlist backfill.
  • KPI dashboard and weekly reviewCost per showed consultation by channel and coordinator.
Consultation

Have a strategic challenge in front of you?

Tell me what you are trying to build or change. We will find the real constraint and agree the clearest next move, whether or not we work together after that.

  • Send the challenge by form, email or WhatsApp
  • I reply within one to two working days
  • We agree whether, and how, to work together
WhatsApp