Events designed as strategic platforms, not single dates.
I design congresses, masterclasses, scientific events and professional platforms that connect education, faculty, partnerships and commercial opportunity, and keep creating value long after the final session.
Attendance is easy to count. What changed afterwards is what matters.
A strong event can disappear the moment the final session ends. Delegates go home, sponsors file their leads, faculty return to practice, and the next edition starts from zero.
Events that grow year after year are designed differently. Governance is settled before the program. Sponsors buy outcomes, not floor space. Delegates have a reason to return, and something to engage with between editions.
My event experience covers medical courses, standalone company events, faculty and speaker coordination, program flow, delegate experience and full event delivery across Egypt, Türkiye, Spain, Italy, Greece, the Czech Republic, Saudi Arabia, Russia and the United Kingdom.
Attendance is easy to count. What changed afterwards is what matters.
Mohamed B. Kumiha
Three phases, three value streams.
Every event should create education, relationships and revenue. This is where each is won or lost.
Event delivery timeline.
A typical path for a regional congress or large company event. Smaller formats compress the same phases.
- Phase 112 to 9 months out
Concept and business case
- Positioning and audience
- Budget and break-even
- Venue and dates
Decision gateIs the business case sound?
- Phase 29 to 6 months out
Governance and program
- Committees and terms
- Program and faculty
- Accreditation filing where relevant
Decision gateAre the right people committed?
- Phase 36 to 1 months out
Sales and marketing
- Sponsor and exhibitor sales
- Registration campaigns
- Delegate communication
Decision gateAre revenue targets on track?
- Phase 4Event days
Delivery
- Run-of-show and staffing
- Faculty and sponsor care
- Live issue management
Decision gateDid the experience match the promise?
- Phase 50 to 3 months after
Follow-up
- Reports to sponsors
- Content and next courses
- Next-edition sales
Decision gateWhat continues into next year?
An event designed to continue.
Governance, program, sponsorship and the follow-up that carries value into the next edition.
- Event concept and business caseAudience, positioning, format, budget and break-even.
- GovernanceScientific and organizing committee roles, compensation and profit-sharing policy.
- Program and facultyTracks, formats and speakers aligned to learning outcomes.
- Sponsorship and exhibition salesPackages, pricing, prospect lists and a sales pipeline.
- Delegate journeyRegistration, communication, on-site experience and certificates.
- Post-event planFollow-up, content, community and next-edition sales.
- Congress founders and societiesLaunching or upgrading a regional congress.
- Aesthetic and pharma companiesStandalone scientific, launch or training events.
- AcademiesMasterclasses, hands-on and cadaveric courses.
- AssociationsAnnual meetings that need a stronger commercial model.
Read the related case study: Designing a new international aesthetic congress from the governance up
Do you handle logistics and production?
Yes, by coordinating venue, production and travel partners with clear ownership. For large congresses I work alongside a professional congress organizer.
Can you review a past edition?
Yes. A post-event review is often the fastest way to find where value was lost and what to change for the next edition.
Do you sell sponsorship?
I design the packages and the sponsorship sales process, and can lead key sponsor conversations.
Related field guides
Have a strategic challenge in front of you?
Tell me what you are trying to build or change. We will find the real constraint and agree the clearest next move, whether or not we work together after that.
- Send the challenge by form, email or WhatsApp
- I reply within one to two working days
- We agree whether, and how, to work together